March is Women’s Month — a time to celebrate equality, progress and the strength of women around the globe. With Women’s Month coming to a close, here is a look into how some of our favorite brands are celebrating:
Brawny’s #StrengthHasNoGender campaign highlights the progress being made in our nation. This is a 180 degree change from the brand’s iconic “Brawny Man” campaign. By creating new words like “shero,” Brawny is having fun with Women’s Month and giving a way for customers to appreciate the strong women in their lives. In partnership with Girls Inc., a nonprofit organization founded to mentor young girls and guide them to become successful women, Brawny is trying to break the idea that heroes are always men.
Nike’s “Until We All Win”
The “Until We All Win” ad campaign for Women’s Month was released during the Oscars with this powerful commercial. With four-time Olympic gold medalist Serena Williams as the face of the campaign, Nike’s campaign illustrates a strong woman who has consistently beaten the odds, overcome stereotypes and shattered every glass ceiling that has stood in her way. As Serena says in this commercial, “There is no wrong way to be a woman.” We think Nike nailed this campaign.
Based in Australia and New Zealand, the #DrivenWomen campaign spotlights female Uber drivers around the world. This inspiring commercial is the start of a moving video series that will share the real stories from Uber’s different riders, drivers, restaurant partners and employees. Uber’s website says that the series is intended to tell “inspirational stories from the driven women in the Uber community.” Their #DrivenWomen campaign shines a highlights strong women and celebrates how they have overcome hardships in their lifetimes.
Launched right before International Women’s Day on March 8, Barbie’s campaign emphasizes the importance of strong role models for young women. This campaign came with the release of the latest series Barbie dolls, modeled after famous influential women such as Frida Kahlo, Bindi Irwin and Chloe Kim. This new line of role model Barbies are driving the campaign, giving kids a diverse array of real-life role models. By basing these Barbie dolls off of iconic women, Mattel’s brand is encouraging kids to follow their dreams and follow the leads of inspirational women that actually achieved their goals.
Women’s Month is a great time to celebrate all the empowering women in your life. We love how these brands have been embracing women in these powerful campaigns.