We have all shared a post on social media at some point in our lives. If you scroll through any social media platform, you are almost guaranteed to come across a form of video marketing.
Businesses and organizations alike are taking the concept of videography and integrating it into a unique digital marketing strategy. Today, using video as a way to market content isn’t a choice, it’s a necessity for success.
Social Media Tools
Social media platforms like Facebook, Youtube, Snapchat and Twitter have all implemented video-oriented functions that allow any business or organization access to tools for video marketing.
Facebook has proven that it is not only a place to connect with friends, but it is also a place to receive and give news. Facebook has introduced the concept of “Live Video Streaming” , which allows users to post video information in real time. News outlets like FOX and CNN are using this to their advantage to update followers on breaking news or stories that their audience would find interesting.
Instagram has also expanded from its photo empire into the videography realm. Instagram has mimicked Snapchat with its own implementation of “stories” as well as a “Boomerang” feature that takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward.
Building Brand Loyalty
Customers and audiences do not just want to be another customer, they want to be a participant for a brand. Several video marketing strategies have allowed consumers to do just that. Facebook, Twitter, and Instagram have all integrated live video streaming as a way for anyone to communicate with their followers.
Businesses, organizations, and entrepreneurs have all been using this same strategy in order to engage their audience in a unique way. When something is being reported in real time, audiences are more inclined to tune in, allowing the brand’s message is conveyed much faster.
Utilizing the power of videography as a marketing strategy also plays a big role in consumer behavior. Building emotional connections between a brand and the consumer leads to higher return on investment, increased brand awareness, and a larger reach.
According to a study conducted by Brightcove, a leading online video platform, 79% of participants agreed that online videos on social media are the easiest way to get to know a brand through a digital media. In contrast with a regular image or a written description, a video is perceived to be much more sincere.
Google Loves Videos
Ever since Google acquired the original video king,Youtube, there has been a significant increase in how a business’ website ranks in Google’s search results. Thus, when someone googles a particular topic, companies want their website to show up as one of the first results.
So, if a website has videos embedded within it, Google considers that content relevant. In fact, Social Media Today reports that 64% of consumers are more likely to buy a product after watching a video about it.
Having a quality video marketing strategy does not require a hefty budget, especially with the uses of additional social media functions and integrations. Characteristics as simple as decent filming, steady camera positioning, and relevant or trending topic focusing are critical for reaching a large interested audience.
Brand loyalty is created through informative, action-based clips that make an audience feel connected to their favorite people, brands and topics. As video marketing increases its reach and popularity, platform users gain access to an invaluable, transparent brand experience.