PRISM has added another award to its repertoire! Last week a of PRISMites traveled to Roanoke, Virginia to attend the Western American Advertising Awards, otherwise known as “The Addy’s”, where they were awarded their second Addy. On a national level, The Addy’s attract an impressive 40,000 plus entries from local ad club competitions, making it the advertising industry’s largest, most representative competition.
PRISM competed in the Professional Category for its 2017 Rebranding Reel, going up against top agencies and companies such as Carilion Clinic and the like. Although PRISM is a student-run organization, the professional and high-level caliber in which it operates allows it to compete as a professional organization rather than a student organization.
Rachel Bryner, PRISM’s Director of Multimedia, speaks on the award winning video. “ This video not only showcases the work we do, but also who we are and what we have accomplished. The video team was so proud to have gotten this award. It took a lot of hard work and commitment to make the video, and it was wonderful to see all of our hard work translate into something and be recognized.”
The video’s outstanding visuals and overall content earned it a Silver Addy, making for grand total of seven awards for PRISM. The organization proudly holds four Telly Awards, one Muse Award and now two Addy Awards.
Bri Ehl, PRISM’s Executive Director of Talent, Operations and Culture, explained what this award means to PRISM, “This means a lot to all of our members, as we all hand a hand in the making of our organization’s fun culture and dedication to hard work that showed through in the reel. Every award we win, is a huge reward for every member to be able to include on their resumes and portfolios, so the Silver Addy is helping us to grow professionally as individuals as well!”