Next generation marketing.
PRISM is an interdisciplinary ad agency, run by the next generation of creatives, strategists, analysts and marketing mavens. As student advertisers, we have a deep understanding of the ever-changing digital landscape and keep a close eye on the latest trends. We’re constantly looking for what’s next, allowing us to develop innovative, forward-thinking solutions for our clients. With a passion for ideation and a deep commitment to learning from industry mentors and our faculty advisor, we PRISMites are constantly pushing ourselves, and the brands we build, to the next level.
PRISM’S Foundation
PRISM was founded in 2010, by Donna Wertalik, with the goal of establishing a social presence for Pamplin’s College of Business. However, PRISM’s face and collection of perspectives have evolved into an entity that carries a purpose that cannot be defined by simply “establishing.” Faculty-led and student-run, PRISM is a point for progress and a catalyst for change.
OUR NETWORK
PRISM has built a strong alumni network that spans the United States from coast to coast. After 10 years of PRISM, we announced a new way to engage with our alumni, the PRISM Alumni Advisory Council (PRAAC).
Check out where PRISM Alumni are now!
OUR LEADERS
Founder and advisor, Donna Wertalik, along with alumni advisor, Michael Vitak, spearheads a very talented group of leaders.
THE ACCOUNTS TEAM
Account Managers (AMs) primarily serve as the liaisons between the client and the PRISM’s internal teams. Each account has one or two AMs that are responsible for client relations. Much of this communication is done through emails, virtual and in-person meetings. Each AM has a team of PRISMites that assist them in fulfilling the client’s needs. AMs are detail-oriented, strategic leaders that steer progress for their clients.
THE DESIGN TEAM
Our design team actualizes our clients’ ideas through carefully curated, graphical designs.
THE ANALYTICS TEAM
Our analysts create reports to inform our clients of their current social media and campaign engagement and provide insights to improve future strategy.
THE COPYWRITING TEAM
Our copywriters give PRISM its voice. They help to communicate our client’s messages and share industry insights with the world.
THE MULTIMEDIA TEAM
The multimedia team specializes in photography and videography to generate unique and exciting content for our clients.
THE SOCIAL MEDIA TEAM
Social media strategists maintain a strong digital presence for our clients by planning and posting engaging content.
