PRISM takes LA: Official Itinerary
This past October, the PRISM Executive team along with PRISM founder and advisor Donna Wertalik flew to sunny Los Angeles, California for the Fall 2022 Digital Marketing Summit. As part of PRISM’s annual executive team trip, Abby Stewart, Anna Sherod, and Mary O’Kane spent the week in L.A. networking with PRISM alumni, attending the summit, and visiting Paramount Studios. The jam-packed 2-day conference included master classes, break-out sessions, and several participating vendors displaying technological innovations within marketing. It's safe to say PRISM was busy in L.A., and we're here to share their exclusive experience with you
Day 1
During the first day of the Digital Marketing Summit, distinguished speakers Jenny Haggard, a creative strategist at Spotify, and Erika Kurts, the head of social intelligence and operations at Twitter, spoke about the significance of utilizing sound to fuel marketing and implementing social listening to optimize marketing content. The PRISM executive team listened in on the topics of advanced storytelling, building creative habits, data-driven social content, and amplifying equitable brand messaging. After day one, the PRISM executive team learned how to enrich PRISM’s social media strategy and how to amplify its brand message with an engrossing story.
Day 2
On the second day of the conference, speakers focused on critical subjects such as post-pandemic marketing, the metaverse, migrating to Google Analytics 4 (GA4), brand voice, and 2023 marketing strategies. Janet Driscoll Miller, the president and CEO of Marketing Mojo, spoke in depth about GA4, which allows for complex conversations and accurate targeting through online and offline touchpoints. During these meetings, PRISM learned valuable insights such as how to move our brand into Web 3.0 and how PRISM can excel in a world of ever-changing and growing technology.
Overall, PRISM left the Digital Marketing Summit inspired to implement these key takeaways into its future marketing strategies: focusing on building PRISM’s brand voice to let people know the true values of PRISM.
With a look to the future, PRISM is certain the Metaverse, the up-and-coming virtual-reality space will be its next major marketing venture. PRISM also understands the importance of data, creativity, and content accessibility. Data is key to understanding a brand, and to always looking at and utilizing our analytics team. Creativity is a vital component of a successful marketing campaign and what can we do to be a creative organization that makes our voice stand out against a crowd? Finally, content accessibility and equitable branding must be implemented into brand strategy and how we can constantly strive to do so.
PRISM was grateful to hear from such influential industry professionals and looks forward to implementing these techniques within the organization. PRISM is thrilled to travel more this school year in an effort to continue connecting with notable members of the marketing community and expand into an all-star organization.