Since May 2014, PRISM has led First & Main’s marketing and social media efforts. As a premiere shopping center in Blacksburg, VA, First & Main needed to get out into the community. PRISM jumped on the opportunity immediately, and turned the brand into something bigger and better. In addition to the case studies below, PRISM has helped First & Main with tabling events, snapchat filter promotions, custom coupon sheets, social media contests, and more.
2014 REBRANDING
One of the first projects PRISM tackled for First & Main was rebranding. It was imperative to get the presence of the shopping center out into the community, so PRISM worked on a new logo. After PRISM designed a number of options, First & Main turned to the community to let them decide which option they preferred. Almost 70% of the hundreds of community members surveyed liked the current logo and tagline. After a few final tweaks, the logo was officially implemented on all First & Main materials.
Grand Opening of Frank's CineBowl & GrillE
As First & Main’s first anchor store, Frank’s CineBowl & Grille needed a grand opening for the theatre. PRISM developed everything for the opening from the initial plan to executing the Red Carpet event outside the theatre. So far, this event has been one of the most successful ones that the center has put on and succeeded in creating a lot of buzz about First & Main.
40-Foot Bus Wrap
First & Main wanted to wrap a 40-foot bus that would drive around campus and the town for a year, so PRISM created a one-of-a-kind bus wrap advertising the shopping center. The creative team got to work in May creating multiple design options. By mid-September, the final design was determined and finally unveiled in October 2015. This bus wrap received a 2016 Muse Creative Award, which recognizes individuals and companies in the marketing, advertising, design, photography, and digital fields. The bus can still be seen around Blacksburg and has proven to be one of the most unique buses in the community.
IMG TAGLINE CHALLENGE
In order to promote IMG’s sponsorship of VT Athletics through First & Main, PRISM began developing a way to tie this premiere shopping center to the expansive Virginia Tech community. In the spring of 2018, PRISM rolled out a new slogan for First & Main, "The Official Entertainment Destination of Virginia Tech Athletics." Following this slogan campaign, First & Main became one of VT Athletics’ primary sponsors, and through this, earned more ad space for PRISM to work with. Through tried and true advertising strategies including a social media campaign, advertisements in Cassell Coliseum, and banners during Virginia Tech’s Big Event, PRISM’s promotion of First & Main’s new slogan made this premiere shopping center a choice destination for Virginia Tech Athletics fans.
GRADUATION GIVEAWAY WEEK
In the week leading up to Virginia Tech’s spring 2018 graduation ceremonies, PRISM took this opportunity for First & Main to support the Virginia Tech community by hosting a social media giveaway series. A team of PRISMites collaborated with First & Main management to feature prizes from Bull & Bones, Sake House, Avellinos, Anytime Fitness, and Alumni Hall. PRISMites executed this plan from start to finish to ensure that all of the winners received their prizes. With these five posts alone, PRISM’s strategic social media campaign earned First & Main’s social media accounts a new peak reach of over 9,000 impressions. Not only was this a successful marketing campaign for First & Main, but it was also a way for the premiere shopping center to give back to the Virginia Tech community and celebrate the spring 2018 graduating class.