Whether you’re getting ready for a summer or semester abroad, there is so much to look forward to! Packing and planning can be overwhelming, but the more time spent preparing for your adventures, the less you’ll have to worry about once your journey begins.

The Super Bowl is the most important day in the NFL, and it is arguable one of the most important for advertising, as well. With thirty seconds of air time costing around $5 million, companies spend all year developing their commercials to grab the attention of viewers around the world.

It can be more challenging than it seems to keep your personal brand consistent. Here are some tips to help you put your best foot forward when representing yourself and understand how others may react.