Next generation marketing.
PRISM is an interdisciplinary ad agency, run by the next generation of creatives, strategists, analysts and marketing mavens. As student advertisers, we have a deep understanding of the ever-changing digital landscape and keep a close eye on the latest trends. We’re constantly looking for what’s next, allowing us to develop innovative, forward-thinking solutions for our clients. With a love for ideation and an insatiable appetite to learn from industry mentors and our faculty advisor, we PRISMites are constantly working to push ourselves, and the brands we build, to the next level.
How we started.
PRISM was founded in 2010 with a singular goal in mind: to establish a social presence for Virginia Tech’s Pamplin College of Business. It started as an idea on a piece of paper and since then has developed into a comprehensive marketing and creative agency that serves a diverse multitude of clients under the leadership of Donna Wertalik.
EXECUTIVE TEAM
OUR LEADERSHIP
Our faculty advisor, Donna Wertalik, is a seasoned advertising executive with an insatiable interest in marketing and predictive analysis. Donna brings 15 years of professional expertise at Nestle, Ogilvy and her own firm, Speak Advertising. She is now driving the future of the Pamplin College of Business as the Director of Marketing Strategy and Analytics.
ACCOUNTS TEAM
Our account managers, executives and strategists work closely with clients to assess their needs and determine the best strategies to implement.
strategy superstars
DESIGN TEAM
The design team brings our clients’ ideas physically to life through thoughtfully designed graphics.
graphics gurus
ANALYTICS TEAM
METRICS MAVENS
Our analysts create reports to inform our clients of their current social media and campaign engagement and provide insights to improve future strategy.
COPYWRITING TEAM
Our copywriters help us find the right words to communicate our clients’ messages and share industry insights through blog posts and other written content.
word wizards
MULTIMEDIA TEAM
The multimedia team specializes in photography and videography to generate unique and exciting content for our clients.
camera crew
SOCIAL MEDIA TEAM
Social media strategists maintain a strong digital presence for our clients by planning and posting engaging content.
content creators
CULTURE TEAM
Our culture specialists work to create an exciting and enjoyable environment for our PRISMites to work in.