Continuing Education Courses

Introduction to Digital Marketing (Fall 2019)

digital Ads

We will discuss the components of an ad campaign, targeting options, tracking, KPIs and reporting. Our focus will be on the Google AdWords & Facebook Ads Manager platforms. 

Lead generation

We will begin by going through the best practices for determining the location(s), kinds of conversions and content for lead generation points based on Google Analytics data

email marketing

The section covers choosing an email marketing platform, the technical requirements for optimal delivery, email strategies and reporting possibilities.

The final component of the seminar dives into the reporting, KPIs and industry average metrics.