PRISM secures partnership
with luxury private residential golf and lifestyle community, The Virginian.
PRISM introduced a new client The Virginian, a luxury private residential golf and lifestyle community located in Bristol, Virginia, in the Fall of 2018. A team of PRISM’s marketing mavens partnered up with Kindler Studios to transform The Virginian’s social media platforms and execute a new digital marketing strategy. PRISM has transformed The Virginian’s digital footprint through the management and overall content creation of the brand’s Instagram, Facebook, and Twitter channels as well as email marketing campaigns.
Nicewonder Farm and Vineyards Restaurant Opening, Taste
On January 3rd, The Virginian and their winery, Nicewonder Farm and Vineyards, opened up their newest restaurant, Taste. PRISM was tasked with the responsibility of the promotion of Taste to The Virginian’s existing community members. Over winter break, PRISM executed an extensive digital campaign encouraging members to attend the grand opening of Taste through modern social media and email marketing strategies. In the days and weeks leading up to Taste’s grand opening, The Virginian’s Facebook posts about the event reached nearly 1,000 people and their Instagram posts hit a peak of over 10% engagement rate. As a result of PRISM’s marketing efforts, Taste hosted a successful grand opening event with a large member turnout and consistent repeat customers every weekend.