Click & Pledge
As an online fundraising software for non-profit organizations, Click & Pledge needed a wider digital presence. Since 2015, PRISM has worked with Click & Pledge on their social media and strategic efforts, and is currently exploring new ways to expand the company’s reach.
PRISM’s design team took Click & Pledge’s old logo and completely revamped it. The clever new logo implements a simple symbol, the ampersand, that contains a hidden C and P, for Click & Pledge.
12 DAYS OF CLICK & PLEDGE
One of the key campaigns PRISM has implemented for Click & Pledge was the 12 Days of Click & Pledge. This campaign counted down the twelve days until Christmas with new tips for nonprofits each day, paired with the hashtag #12DaysofDoingGood. The tidbits of information were posted on both Facebook and Twitter, along with a custom graphic for each of the twelve days.