As the semester and year wrap up, it’s time to reflect on all of the things PRISM has accomplished this year. From new accounts to new members to exciting trips and things to come, PRISM has had a very full 2017.
Logos are one of most effective and powerful marketing tools a company can utilize to gain brand recognition. Whether we are cognitively aware of it or not, we are surrounded and influenced by logos each day.
Could a crowdfunding campaign to raise $10,000 be successful with just over one month to do it? This was a challenging goal, but we’re PRISM. We take the hardest of objectives and use them to fuel our drive. So what did we do? We helped raise $10,000 for futureHAUS Dubai in just a few short weeks.
During this Thanksgiving season, PRISM members wanted to reflect on some of the things we are thankful for in our lives. From family, friends, furry friends, and more, we wanted to share our thanks in a special way.
As female undergraduate students, it may be hard to envision yourself as a woman in business, at least at the moment. Events like Richmond Women in Business are crucial in helping give young women ideas as to what they could be.
In today's realm of academia, so much of what students learn is not expressed within the glossy pages of overpriced textbooks. Students and professors are finding that education and career preparation goes far beyond the acquisition of objective knowledge.
It is the spookiest time of the year --Halloween! Ad agencies near and far take advantage of the festivities, and make sure to engage audiences during such an exciting time of the year. Whether it’s an ad campaign, social media posts, or even product design, the themes of orange and black surround us.
The Pamplin College of Business is truly reshaping and changing how the classroom functions. With students’ interests in mind, professors are adapting to every generation to make learning more impactful to each student.
With October finally here, the bright orange color of pumpkins surrounds us. Pumpkins serve to be quite a versatile fall staple. They can be carved for decorations, hollowed out for lanterns, cooked to be eaten, and most commonly--squeezed to get the flavoring.
Search engine optimization, better known as SEO, is the best and most effective way to get more people to your blog or website. It is a continuous process that involves making improvements to the site that will help to achieve business goals and deliver a great user experience.
Behind every successful organization lies a great leader, and PRISM is no exception. PRISM has more than just an advisor—it has a powerful founder and inspiration, Donna Wertalik. Here’s a look into our leader:
Each day is different in the life of a copywriter. For our copywriting team at PRISM, we work on a variety of assignments including blog posts, articles, and scripts. Meet our team of four writers--Kat, Erin, Stacy, and me, Amanda.
We have all shared a post on social media at some point in our lives. If you scroll through any social media platform, you are almost guaranteed to come across a form of video marketing.
The word “summer” can mean many different things to different people. From internships, global travel, summer classes, and more--PRISM has taken full advantage of all that summer has to offer!
Everyone has fears. These fears can be anything from heights, insects, or even the going to the doctor. However, the number one fear that the majority of people have in common is public speaking.
What does it mean to be a “shark” in the business world? The Business world can be a ferocious and unapologetic industry, which can make getting a foot in the door extraordinarily difficult. However, with the right tools and applicable business knowledge, anyone can be a “shark”, even in the industry’s dark and unexplored waters. Take the bait and see just how far you can make it up the business food chain.
Fireworks, patriotic colors, and BBQ are all common signs that it’s the Fourth of July. For marketers, the Fourth of July can be a time to hone in on patriotic themes that resonate easily with Americans.
Ever wonder what it’s like to be a part of the PRISM team? Meet Emily Leverone, PRISM Account Manager. She is behind everything PRISM from our Facebook to Twitter to Instagram, and even LinkedIn!
"What are you majoring in? What do you want to do with that after college?" Whether it's at the annual family reunion or just a simple chat with your neighbor, these all too familiar questions plague college students all across the country.
The sun is shining, the beaches are crowded, and most importantly…the semester is over! That means that summer is here and opportunities for adventure are everywhere! Everyone has a plan for how they want to spend their summer, whether that’s at an internship or laying by the pool for three months. However, it’s time to make the most of your summer and make it the most productive one yet. Make it your goal to think about and take action on some of these suggestions to make your summer more than just relaxing.
As the semester comes to an end, so does the undergraduate experiences of around 6,000 students. They have been spending the last couple of months fulfilling their Hokie Bucket Lists complete with many “lasts." With their cap and gown in hand, and colorful PRISM stoles draped around their necks, they are ready for the big day.
Before they leave our organization, we would like to highlight our seniors, and some of their accomplishments throughout their time in PRISM.