March 8th, 2019 marks International Women’s Day. The campaign theme is #BalanceforBetter, calling for a gender-balanced world. Marketers are doing their part by increasing female representation in advertisements and releasing empowering feminist campaigns:
The Super Bowl is the most important day in the NFL, and it is arguable one of the most important for advertising, as well. With thirty seconds of air time costing around $5 million, companies spend all year developing their commercials to grab the attention of viewers around the world.
It can be more challenging than it seems to keep your personal brand consistent. Here are some tips to help you put your best foot forward when representing yourself and understand how others may react.
Tune in to these podcasts that will make for a more inspiring morning.
Are you thinking of applying to PRISM? Here’s all the information you need to know before submitting your application.
Summer is the time for rest and relaxation, but it is also a great time for college students to gain valuable work experience and network with accomplished professionals. Here is some advice from PRISMites to help you nail that first summer internship.
Serving as account managers, directors, mentors, and marketing mavens, PRISM's seniors have definitely made their mark on our organization. With only two weeks left until graduation, we would like to highlight the accomplishments of our seniors.
Blacksburg may be a small town, but there are several established marketing agencies and creative-minded companies that are located just a short walk away from Virginia Tech’s campus.
Get to know the winner of Barracuda Bowl Season 3
March is Women’s Month — a time to celebrate equality, progress and the strength of women around the globe. With Women’s Month coming to a close, here is a look into how some of our favorite brands are celebrating:
As the nation is celebrating women and their successes, PRISM is putting the spotlight on some of our women alumnae who are on their way to making history.
PRISM has added another award to its repertoire!
Flower prices have skyrocketed, heart-shaped boxes of chocolate are circulating, and love is in the air. This all must mean Valentine’s Day is back again. However, this holiday of love has evolved from a traditional couple’s holiday into a widespread celebration of independence.
PRISMites have traveled around the world gathering stories, pieces of wisdom, and some amazing pictures along the way.
Brands like Wendy’s have pioneered unconventional use of Twitter.
As 2017 comes to a close and 2018 comes into fruition, now is the perfect time to get started on new professional goals.
The Holiday season is the absolute perfect time to snuggle up and enjoy some of our favorite seasonal movies in front of the fireplace and the television with family and friends. Although many of these holiday blockbusters only relate to this certain time of year, we hold them close to our hearts all year long.
With the fall semester winding to a close, that only means one thing—the holidays! Whether that means decorating trees, making cookies, or even spending time with your family, the holidays are truly the most special time of the year. PRISM’s favorite part of the season is obviously all the marketing campaigns that come with it. What better way to enjoy the holidays than to see your favorite brands expressing their holiday cheer? Check out some of our favorites this year:
As the semester and year wrap up, it’s time to reflect on all of the things PRISM has accomplished this year. From new accounts to new members to exciting trips and things to come, PRISM has had a very full 2017.
Logos are one of most effective and powerful marketing tools a company can utilize to gain brand recognition. Whether we are cognitively aware of it or not, we are surrounded and influenced by logos each day.
Could a crowdfunding campaign to raise $10,000 be successful with just over one month to do it? This was a challenging goal, but we’re PRISM. We take the hardest of objectives and use them to fuel our drive. So what did we do? We helped raise $10,000 for futureHAUS Dubai in just a few short weeks.
During this Thanksgiving season, PRISM members wanted to reflect on some of the things we are thankful for in our lives. From family, friends, furry friends, and more, we wanted to share our thanks in a special way.
As female undergraduate students, it may be hard to envision yourself as a woman in business, at least at the moment. Events like Richmond Women in Business are crucial in helping give young women ideas as to what they could be.