What does it mean to be a “shark” in the business world? The Business world can be a ferocious and unapologetic industry, which can make getting a foot in the door extraordinarily difficult. However, with the right tools and applicable business knowledge, anyone can be a “shark”, even in the industry’s dark and unexplored waters. Take the bait and see just how far you can make it up the business food chain.
Fireworks, patriotic colors, and BBQ are all common signs that it’s the Fourth of July. For marketers, the Fourth of July can be a time to hone in on patriotic themes that resonate easily with Americans.
Ever wonder what it’s like to be a part of the PRISM team? Meet Emily Leverone, PRISM Account Manager. She is behind everything PRISM from our Facebook to Twitter to Instagram, and even LinkedIn!
"What are you majoring in? What do you want to do with that after college?" Whether it's at the annual family reunion or just a simple chat with your neighbor, these all too familiar questions plague college students all across the country.
The sun is shining, the beaches are crowded, and most importantly…the semester is over! That means that summer is here and opportunities for adventure are everywhere! Everyone has a plan for how they want to spend their summer, whether that’s at an internship or laying by the pool for three months. However, it’s time to make the most of your summer and make it the most productive one yet. Make it your goal to think about and take action on some of these suggestions to make your summer more than just relaxing.
As the semester comes to an end, so does the undergraduate experiences of around 6,000 students. They have been spending the last couple of months fulfilling their Hokie Bucket Lists complete with many “lasts." With their cap and gown in hand, and colorful PRISM stoles draped around their necks, they are ready for the big day.
Before they leave our organization, we would like to highlight our seniors, and some of their accomplishments throughout their time in PRISM.
Entrepreneurship requires a person to fight constantly for themselves and their ideas. It’s difficult to stay in the fight when it seems like the world is beating you down. Finding your motivation to stay in the game is the key to fighting back.
Summer is almost here! The school year is wrapping up, and soon you get to enjoy the great weather and... start your new internship!
You may be heading into your very first internship, returning another year at the same company, or starting something completely new- but the goal is the same: you need to stand out.
Whether you want to learn something new or inspire change in your life, TED Talks have served as everyone’s favorite resource. PRISMites love to learn from the wealth of knowledge offered at TED.com, and have picked out some of our favorite business talks to share.
College campuses are a perfect place for brands to implement their marketing strategies. Brands may have a product that would be great for college students, but sometimes reaching students can be difficult. That is where brand ambassadors come in—these students act as a liaison between big companies and college students.
Would you spend the extra dollar on a brand name product if part of the proceeds were used for the greater good? Brands you love are changing the world through social responsibility. When you buy from them, you're investing in something bigger than yourself.
In this social media dominated world, it is becoming extremely important to have a pertinent online presence. With over 450 million users, LinkedIn has become an effective recruiting tool for potential employment opportunities for many companies worldwide. Here are some tips for students that would be helpful for revamping the professional aspect of your LinkedIn profile.
Some people watch the Super Bowl for football, while others enjoy watching for the commercials. With over 100 million viewers, this prime marketing opportunity can prove to be the highlight of the Super Bowl...
Analytics is all about figuring out what is working best and moving forward strategically. Natalie Schechter takes this job to the next level as Director of Analytics for PRISM, ensuring that the entirety of her team is effective in understanding the importance of their analysis.
Starting a new semester is easier than ever with this list of free academic tools available online to students. Excel both inside and outside the classroom with these innovative resources that will help you learn, study, and work with other students this semester.
As social media becomes the foundation for information sharing and virtual interaction, 2017 will see the rise of new trends and features on digital platforms. Video, commerce, ethics, and customer service are four trends that I predict will take the stage and be the focus of new updates and app development.
The holiday season is an occasion for giving and, consequently, a prime time for marketers to display their messages to shoppers. However, this season, advertisements were not filled with blaring messages of discounts, but rather appeals to the hearts and emotions of consumers. Here are five of our favorite commercials that appeared this season.
While Thanksgiving is famous for turkey and football, it is also notably under-recognized in the world of advertising. Many companies are focused the gift-buying holiday season and prioritize ads for Black Friday and Christmas. However, many commercials capitalized on the Thanksgiving spirit and focused on themes of gratitude, family, and of course, food. Here are a few of our favorite ads that were tucked away in between the parade coverage and NFL games.
While football is a well-established tradition at Virginia Tech, its digital presence is relatively new. Social media has quickly become an integral part of sports and can be used in countless ways to change how college football content is publicly shared and consumed.
If you are a student at Virginia Tech, it was nearly impossible NOT to know that there was a free concert on the Drillfield, Tuesday, October 18. I personally heard the sound, the promotion and
In 2016, 72% of users were reported to prefer Google Chrome over other internet browsers, making it the world’s most popular browser by far. Developed in 2008, Google Chrome quickly gained traction and outranked Firefox and Internet Explorer by 2012. While Chrome has become a fast and familiar way to use the internet, many users are still unaware of its multi-function design and broad set of built-in capabilities. Here are some of the lesser-known features of Google Chrome that will help you use the browser to its full potential.