Serving as account managers, directors, mentors, and marketing mavens, PRISM's seniors have definitely made their mark on our organization. With only two weeks left until graduation, we would like to highlight the accomplishments of our seniors.
Blacksburg may be a small town, but there are several established marketing agencies and creative-minded companies that are located just a short walk away from Virginia Tech’s campus.
Get to know the winner of Barracuda Bowl Season 3
March is Women’s Month — a time to celebrate equality, progress and the strength of women around the globe. With Women’s Month coming to a close, here is a look into how some of our favorite brands are celebrating:
As the nation is celebrating women and their successes, PRISM is putting the spotlight on some of our women alumnae who are on their way to making history.
Flower prices have skyrocketed, heart-shaped boxes of chocolate are circulating, and love is in the air. This all must mean Valentine’s Day is back again. However, this holiday of love has evolved from a traditional couple’s holiday into a widespread celebration of independence.
As 2017 comes to a close and 2018 comes into fruition, now is the perfect time to get started on new professional goals.
The Holiday season is the absolute perfect time to snuggle up and enjoy some of our favorite seasonal movies in front of the fireplace and the television with family and friends. Although many of these holiday blockbusters only relate to this certain time of year, we hold them close to our hearts all year long.
With the fall semester winding to a close, that only means one thing—the holidays! Whether that means decorating trees, making cookies, or even spending time with your family, the holidays are truly the most special time of the year. PRISM’s favorite part of the season is obviously all the marketing campaigns that come with it. What better way to enjoy the holidays than to see your favorite brands expressing their holiday cheer? Check out some of our favorites this year:
As the semester and year wrap up, it’s time to reflect on all of the things PRISM has accomplished this year. From new accounts to new members to exciting trips and things to come, PRISM has had a very full 2017.
Logos are one of most effective and powerful marketing tools a company can utilize to gain brand recognition. Whether we are cognitively aware of it or not, we are surrounded and influenced by logos each day.
Could a crowdfunding campaign to raise $10,000 be successful with just over one month to do it? This was a challenging goal, but we’re PRISM. We take the hardest of objectives and use them to fuel our drive. So what did we do? We helped raise $10,000 for futureHAUS Dubai in just a few short weeks.
During this Thanksgiving season, PRISM members wanted to reflect on some of the things we are thankful for in our lives. From family, friends, furry friends, and more, we wanted to share our thanks in a special way.
As female undergraduate students, it may be hard to envision yourself as a woman in business, at least at the moment. Events like Richmond Women in Business are crucial in helping give young women ideas as to what they could be.
In today's realm of academia, so much of what students learn is not expressed within the glossy pages of overpriced textbooks. Students and professors are finding that education and career preparation goes far beyond the acquisition of objective knowledge.
It is the spookiest time of the year --Halloween! Ad agencies near and far take advantage of the festivities, and make sure to engage audiences during such an exciting time of the year. Whether it’s an ad campaign, social media posts, or even product design, the themes of orange and black surround us.
The Pamplin College of Business is truly reshaping and changing how the classroom functions. With students’ interests in mind, professors are adapting to every generation to make learning more impactful to each student.
PRISMites headed up to New York City on October 11th to start their 7th annual trip. They traveled 8-hours in vans eager to visit high-profile advertising agencies.
Going into recruitment, you might have some questions for us! Here are the most common questions we have received and their answers.
With October finally here, the bright orange color of pumpkins surrounds us. Pumpkins serve to be quite a versatile fall staple. They can be carved for decorations, hollowed out for lanterns, cooked to be eaten, and most commonly--squeezed to get the flavoring.
Search engine optimization, better known as SEO, is the best and most effective way to get more people to your blog or website. It is a continuous process that involves making improvements to the site that will help to achieve business goals and deliver a great user experience.